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Project Summary:
  1. Collaborative case study to design a microsite promoting local tourism for art exhibition attendees
  2. Curated design assets for team brainstorming, guiding the project's strategic direction.
  3. Designed and prototyped a Figma map feature highlighting routes to exhibitions and local points of interest.

UX and Interaction Design
Conducted a collaborative case study on microsite design for Fuorisalone Design Festival to learning user experience and interaction design. Tasked us with creating an efficient resource for exhibition attendees to explore local points of interest in Isola while visiting various exhibitions. The project was of two months where I contributed by creating the final prototype for the microsite and designing various poster iterations.
Poster Design
Our main direction for the poster was to make it noticeable in public areas. We used bright vibrant yellow with a picture of a tram in different blocks. We let the viewer piece together the background picture to make the poster engaging and used highlights of purple to bring asymmetry to the poster.
Design Process:
We started by selecting pictures that resonate ‘ISOLA DESIGN DISTRICT’ and ‘ART IN ISOLA’, and found well-paired fonts.

We then sorted design principles and elements from famous artists to use in our trial posters as inpiration, that we would later translate to our microsite.

With the moodboard ready we started poster design keeping in mind translation of fluent translation of static design to interactive dynamic design.
Challenges and design solutions:
  1. Finding the right pictures for the landing page connecting a tourist with the site.
    Solutions: POV of a street view of the district.

  2. Connecting a color palette of the poster to the idea of ISOLA and a tourist.
    Solutions: Vibrant yellow background for grabbing attention with monochrome pictures.
Poster Iterations:
To develop the posters, I created multiple quick iterations by referencing various designers as precedents. I incorporated elements from their work into my designs, which helped clarify the vision for the final product.

  1. Overlapping Imagery + blown out text
  2. Bruno Munari Common Semantics + Hierarchy
  3. Use of grids + Misalignment of elements
  4. Use of grids + Misalignment of elements
  5. Massimo Vignelli Bold Text + Dan Friedman Misalignment
  6. Bruno Munari Common Semantics + Hierarchy
Learning outcomes:
  1. Learning UX/UI interaction for a targeted audience while working in a collaborative environment with different opinions
  2. Designing a working prototyping of a microsite on Figma while creating transitions on After Effects
  3. Understand importance of text imagery and white space for poster design

Poster 1.

Poster 2.

Poster 3.

Poster 4.

Poster 5.

Poster 6.

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